Italianism is a place for the new visual scene in Italy.
The identity is based on the dynamic usage of the first letter of the word Italianism.
The I is also a roman column abstraction.
This element, a bold symbol of power, becomes light and playful.
In the visual system we used 8 columns customized by 7 Italian artists.
We took place at the conference in the September 2015 issue with a speech about our work.