Shop identity

Arcarreda is a furnishings and household goods shop in Milan. Its prime focus is vintage scandinavian design and contemporary small leading design firm, but it also offer an interior design service. Our proposal for the identity is complex and based on 3 reading levels. The “hiding” contemporary level is based on a grid within the sans monospaced logo. It plays a dynamic and decorative role in the identity. The institutional, ever-present, logo has a vintage touch. An abstract and simple icon set represent the third identity level meant to portray the interior design service.

Milano, September 2013 Categories  Art Direction   Identities   Logos   
The lettering is moving on a grid, everytime it has a different layout. Letters could move at right, left, top or bottom of the page.

Photo credits
Concept and styling by La Tigre — Photos by Matteo Cremonini