Bassetti Home Innovation
Stores identity

Bassetti is an historical italian brand that retails home textile. We were called during a total company brand redesign to give a new flagship store identity. Starting from a given logo, our proposal comes from the idea that Bassetti express the concepts of light and day, game and functionality. The colorful gradient convey an unexpected energy in contrast with the plain white.

Client: Bassetti Home Innovation / Vincenzo Zucchi S.p.A.

In collaboration with Gianluca Seta

Milano, October 2013 Categories  Identities   

Photo credits
Concept and styling by La Tigre — Photos by Matteo Cremonini