Roda retails luxurious outdoor furnishing. The boutique company was among the first in Italy who introduced interior garden design concept. We proposed a brand new appeal to Roda 2015 catalog based on typography and evocative atmosphere. We directed a series of nature object photo shoots aimed at conveying a natural touch. We explored the furniture’s material and textile catalog part giving birth to new images that make feel their real touch. We focused our attention to every tailoring details. The result conveys the essence of Roda’s soul.
Concept and styling by La Tigre — Photos by Matteo Cremonini