Zucchi is an historical italian brand that retails home textile. We redesigned the flagship store identity, a process within the overall company redesign. Zucchi portrays the night, the elegance and the craft knowledge in a coalescence of modernity and tradition. Touch is the primary sense, then the use of different kind of paper with a materic feeling exalted by precious printing techniques.
Concept and styling by La Tigre — Photos by Matteo Cremonini